Year: 2023
Agency: Mother New York
Role: Account Supervisor
Live Action Director: Vincent Haycock
Tabletop Director: Thomas Schauer

Aside from consistent food-focused campaigns, we were able to sell in a brand campaign under a new brand platform “Generosity is in the Details” in 2023.

The campaign was all about highlighting the small things Panera does that go a long way in the guest’s experience. Like installing cushioned booths in every cafe that invite you to sit back and linger, instead of cold metal benches.