Year: 2021-2024
Agency: Mother New York
Role: Account Supervisor
Tabletop Director: Thomas Schauer
Food Stylist: Michelle Gatton
After lots of basketball, I jumped over to Mother New York to work on the Panera Bread account. Their business moves unbelievably fast — we are constantly making work to promote new menu items and support quick-turn promotional campaigns.
Working alongside my production counterparts, we’ve turned the account into a well-oiled machine. Found a tabletop director who could make the food look delicious and dynamic, a food stylist who became the expert on Panera food builds, and production partners on the ready to churn out new promotional spots within days.